Intellectual Property

Business Plan | Xg-Chat Samples | Thought Pieces | Products and Components | Xg-Synch – SaaS | Revenue Products | Intellectual Property

Intellectual Property

Xeitgeist Communications (XG-Comm) – pre-incorporation entity

Intellectual Property Disclosure –Draft R1

Prepared for Legal Review and Filing Consideration

Applicant: Xeitgeist Communications (XG-Comm):

Contact: Jason S. Willows – Founder

Address: 6522 Knight Dr. Delta BC V4E 1S1

Email: admin@xeitgeist.ca

Phone: 1+ (604)-313-9846

Jurisdiction: [Please Advise]

Working Title

XG-Comm™ – Conscious Communication and Sentiment Structuring Engine

Product Description

XG-Comm is an AI-powered ecosystem powered by conversational framework that transforms human interactions into structured, tagged, and anonymized sentiment data through real-time, topic-specific engagement.

The system empowers individuals to consciously contribute their perspectives providing optional demographic context to strengthen the relevance of the data while preserving privacy.

All data, collectively referred to as XG-Data™, is transparently processed and returned as actionable insights for individuals, communities, and organizations like business, Government and Healthcare.

XG-Data™ enables the development of live social models that reflect collective public sentiment. These models serve as an evidence-based communication bridge between society and decision-makers in all sectors, amplifying the voice of the people in shaping future policies, products, and services.

Business Structure Intent

Xg-Comm™ is evaluating a B-Corp certification to align its commercial operations with its mission to advance global health and social well-being. While profit generation remains a core objective, Xg-Comm™ is committed to strategically reinvesting surplus profits to empower communities and support public-interest initiatives.

Deployment Context

Web and mobile platforms for general public engagement.

SaaS deployment for corporate environments.

API and SDK for developer integration.

Revenue Models

XG-Comm™ employs multiple revenue streams leveraging Data Monetization strategies to maximize profitability while maintaining ethical data stewardship and contributing to overall societal well-being.

  1. Data-as-a-Product: (DaaP)
    1. Raw data is never sold directly unless an ethical foundation is established (e.g., advancing AI models for societal benefit).
    1. Clients receive licensed access to anonymized, aggregated insights through on-demand reports, public sentiment dashboards, or specialized research packages.
    1. These standalone deliverables are sold per report or per project, providing value without requiring ongoing platform access.
  • Software-as-a-Service: (SaaS)
    • Clients may subscribe to XG-Comm™ SaaS Platforms, gaining real-time, self-service access to live sentiment dashboards, engagement trend analytics, and demographic filters.
    • This subscription-based model provides continuous data access, enabling clients to explore live societal models, track shifting sentiment over time, and generate custom reports on demand.
    • SaaS clients benefit from automated updates, secure cloud access, and advanced insight tools, reducing the need for manual report ordering or static data sets.
  • Revenue Product List: – note (™) is a placeholder only. Products are not yet Trademarked.
    • Xg-Reports™ – Insight into Xg-Data™
    • Xg-Insight™ – Market Research and target advertising
    • Xg-Ads™ – Opt-in demographically focused advertising
    • Xg-Synch™ – Enterprise intelligence streamlining operations through sentiment
    • XG-Discover™ – Creators platform that aligns ideas with those able to bring to life.
  • Lack of Structured Insight:
    • Today’s data ecosystems rely heavily on unconscious, unstructured sentiment scraped from broad, noisy environments like social media which consist of a poor representation of societal make up making meaningful insight inconsistent, biased, or incomplete.
    • XG-Comm™ addresses this by structuring sentiment at the point of contribution, using real-time, topic-specific, conscious engagement to generate tagged, categorized, and demographically backed datasets (XG-Data™) designed for clarity, relevance, and actionable insight.
  • Opaque Data Practices:
    • Social platforms and research firms collect and monetize user data without clear disclosure or user control. Contributors are unaware of what they provide or how it’s used.
    • XG-Comm™ solves this by ensuring full transparency that clearly show users what data is collected, how it’s categorized, and who benefits. Users retain control over their contributions and choosing what to share.
  • High-Cost Market Research:
    • Traditional market research is slow, costly, and often inaccessible for smaller organizations or individuals.
    • XG-Comm™ solves this by providing continuous, real-time access to structured social insight at a fraction of the cost or free for limited models.
  • Latency of Standard Polling:
    • Traditional polling methods create delays between events and actionable insights, leaving decision-makers blind to shifting public sentiment in real time.
    • XG-Comm™ overcomes this by capturing live, conscious sentiment through real-time conversational polling, providing immediate, actionable insights that reflect the current social climate as it evolves.
  • Information Manipulation and Narrative Gaps:
    • The public is increasingly exposed to manipulation through misinformation, bot activity, and biased media, with no accessible tools to detect narrative gaps or compare perspectives.
    • XG-Comm™ solves this by presenting side-by-side sentiment data from multiple sources including, XG-Data™, social media, mainstream media, expert opinions, and bot activity—in a transparent, structured format to empower individuals to spot manipulation, compare narratives, and form independent, informed opinions.

Xeitgeist (Xg) IP Architecture Map

This document provides a one-page reference summary of the key intellectual property components within the Xeitgeist ecosystem, their roles, and how they interconnect. Designed for legal, investor, and partner visibility.

Core Engine

  • XG-AI™
    • Conversational AI engine that collects, tags, and structures data in real-time. Capable of polling, sentiment detection, and guiding users through reflection and insight.
  • XG-Engine (Backend Sentiment Structuring)
    • Tags all user input with demographic/contextual markers. Feeds into XG-Data, XG-Now, and XG-Reports.

Data Foundation

  • XG-Data™
    • Structured dataset of user sentiment, demographic profiles, poll responses, and wellness data. Ethically sourced and transparently processed.
  • XG-Sentiment™
    • Aggregated output of XG-Data per topic/timeframe. Powers dashboards and trend analysis.
  • XG-Profile™
    • User-built demographic layer (anonymous but insightful). Optional but critical for insight depth.

Front-End Experience (MVP Components)

  • XG-Chat™
    • Primary conversational interface. Captures user intent, guides polling, and facilitates sentiment input.
  • XG-Now™
    • Real-time sentiment timeline showing current and historical mood shifts by topic and demographic.
  • XG-Signal Stack™
    • Compares personal sentiment to Public, Tribe, Expert, Social Media, and Bot layers.
  • XG-Journal™
    • Private journaling with opt-in to contribute entries to sentiment model.

Collective Social Modeling

  • XG-Models™
    • Aggregated societal views per topic.
  • XG-Solutions™
    • Crowdsourced, sentiment-backed actions triggered by majority alignment.
  • XG-Circles™
    • Quiet community-level insight groups based on location or interest. Non-discussion based.

Integrity and Insight Tools

  • XG-HoneyBot™
    • Identifies bot activity without blocking. Preserves manipulation visibility for systemic analysis.
  • XG-Insight™
    • On-demand polling and sentiment feedback tool for business/government research.
  • XG-Reports™
    • Custom insights generator with demographic filtering. Base and premium access tiers.

Commercial Infrastructure

  • XG-Ads™
    • Intent-based advertising controlled by user preference.
  • XG-Fair™
    • Pay-per-result ad model. Merchants only pay when results are delivered.
  • XG-Store™
    • Points-based rewards shop for users. Enables engagement-to-value conversion.

Philanthropy and Volunteering

  • XG-Humanity™
    • Non-profit arm investing in Public Interest Law and social justice initiatives.
  • XG-Impact™
    • Corporate volunteering marketplace allowing paid hours or skill-sharing toward social projects.

Enterprise SaaS Tools

  • XG-Synch™
    • Closed-corpus workplace sentiment engine. Real-time SOP alignment and morale tracker.
  • XG-Shield™
    • Ethical data gateway plugin that gives users final control over third-party data access.

Legal Designations Suggested

  • Patentable Systems: XG-AI, XG-Data, XG-Engine, XG-HoneyBot, Signal Stack architecture
  • Trademarked Brands: All component names and terms
  • Copyrighted Content: Dialogue scripts, training prompts, logic trees
  • Core Intelligence Engine
    • Xg-AI™
      • The core social sentiment engine that powers the Xg ecosystem.
      • Xg-AI drives engagement collects user sentiment, and tags data with rich demographic and contextual markers.
      • In addition to analyzing Xg Platform interactions, Xg-AI™ scans and process general internet sentiment independently, allowing it to compare, validate, and contextualize insights across public, expert, and bot-driven narratives.
      • This engine is central to building Xg Models, powering Xg Solutions, and delivering personalized user insights in real time.
  • Xg-Data™
    • Attributes
      • Ethically Sourced / Fully Opt-In/Out
      • Structured Data
      • Real-time / Topic-specific / Conscious input
      • Nuanced conversational interface
      • Demographically tagged
      • Broad-source / Silent majority
      • High-Integrity / Bot influence segregation
      • AI / Human alignment
      • Sentiment contribution tag collection
      • Profile contribution tags
    • Xg-Data is a structured dataset generated through the Xeitgeist ecosystem, collecting Profile and Sentiment Tags through AI Conversational engagement including polling responses, sentiment analysis, and third-party integrations like health, wellness, and activity trackers.
    • Dataset represents conscious, opt-in data, enhanced with demographic context, providing a high-integrity dataset that powers Xg Models, Xg Solutions, market research, and advertising insights.
  • Xg-Sentiment™
    • The collective mood or position contributing to Xg Data™ representing how people feel about specific topics across different demographics and timeframes.
    • It is built by analyzing user input, polling, third-party data, and other external sources to provide real-time, topic-specific public sentiment for personal insights, social modeling, and decision-making.
  • Xg-Profile™
    • Anonymous Demographic framework behind Xg-Data™, built from a combination of user-provided details like age, location to insights provided by user sentiment through interaction.
    • It provides the necessary context that powers Xg-Reports™, enabling filtered insights that reflect the views of specific population segments while keeping personal identity fully protected.
    • User Experience & Engagement Tools
  • Xg-Journal™ (Noelogue)
    • Personal journaling tool that allows users to document thoughts, experiences, and reflections in a dialogue-style format with the Xg-Chat Agent.
    • Entries contribute to Xg-Profile and provide personal insights as well as generate collective social modeling.
    • Interaction helps Xg-Comm identify emerging trends, emotional patterns, and societal shifts while giving users a private space to explore their own perspectives.
  • Xg-Chat™
    • The primary user interface that engages people in real-time conversation, guiding them through polls, insights, and social modeling activities.
    • It blends casual interaction with structured data collection, making the experience feel conversational while driving engagement and generating high-quality Xg Data™.
  • Xg-Signal Stack™
    • Presents users with a multi-source sentiment breakdown, showing how their personal input compares to collective feedback across public, expert, social media, and bot-influenced data.
    • Displayed as a reward for answering polls, the Signal Stack helps users see where they fit in the bigger picture and encourages continued participation by making collective insights instantly visible.
  • Xg-Now™
    • Real-time social insights powered by aggregated Xg-Data™.
    • Search topics apply geographic and timeline filters to gain perspective on Xg-Data.
    • Application can be applied to anything from global politics to vacation spots.
  • Xg Circles™
    • Topic and/or location-based insight groups where users see collective sentiment without open discussion.
    • They offer a quiet, polarization-free way to compare perspectives and feel connected to communities, helping users and organizations understand public opinion without social media noise or risk.
  • Xg Wellness™
    • Personal and collective wellness tracking system that collects optional, self-reported data on users’ sleep, mood, health routines, and lifestyle habits.
    • Users can track their own well-being while contributing anonymous datasets that build global wellness models.
    • Integration of 3rd Party data is also used to enhance wellness datasets.
  • Data Activation & Solutions
    • Xg-Models™
      • Collective sentiment leading to the formation of societal models used to collectively speak to business and government to help re-shape societies to suit the people’s vision.
      • Connecting individual trends with broader insights helps identify health patterns promoting healthier habits and data-driven personal reflection.
      • Optional integration with third-party apps like fitness trackers enhances data accuracy and reduces user input effort.
  • Xg-HoneyBot™
    • Proprietary bot tracking system that attracts, identifies, and isolates non-human interactions without blocking them.
    • Allowing bots to engage while tagging their activity as non-human, not only preserves data integrity but also provides visibility into manipulation attempts, influence campaigns, and misinformation trends.
    • Bot behavior is valuable social insight, exposing influence in real time.
    • This ethical, transparent approach strengthens user trust, protects social data, and positions Xeitgeist as a leader in narrative integrity and bot impact awareness.
  • Xg Solutions™
    • Transforms collective public sentiment into actionable social initiatives.
    • 80% (adjustable) consensus triggers Xg Solutions, a space for users to propose, refine, and support solutions.
    • AI helps reduce duplication of solutions and align efforts, while participants can elect leaders to champion the solution.
    • Xg-Comm discourages traditional protest in place of coordinated, data-driven public action designed to achieve real, measurable impact. This shifts activism from protest to collaborative action, providing a structured way for the public to move from insight to implementation.
  • Revenue Products
    • Xg-Reports™
      • Customizable insight reports generated from Xg Data™, allowing users to apply filters and explore demographic-specific sentiment and trends.
      • Base users can apply limited filters such as age, location, or interest category to add personal context to general insights. Premium clients have access to expanded filter options, enabling deeper segmentation, advanced cross-comparisons, and more detailed reporting for strategic decision-making.
    • Xg-Ads™
    • Intent-based, user-controlled advertising system that lets users specify when and what kinds of ads they want to see.
    • Intent is to transform ads from an interruption into a mutually beneficial experience.
    • Aligning ads with user-stated interests and timing preferences maximizes engagement and advertiser return on investment while ensuring users retain control.
    • Every ad interaction contributes to Xg’s mission by generating revenue to fund public interest initiatives through Xg Humanity.
  • Xg-Insight™
    • Enables clients to launch targeted, opt-in market research campaigns such as polls, surveys, or structured prompts within the Xg-Comm™ ecosystem.
    • Users voluntarily participate in these engagements, providing real-time feedback tied to demographic, behavioral, and contextual attributes resulting in high-quality, actionable data that is conscious, consent-based, and ethically sourced.
    • Clients receive licensed insight packages that include statistical breakdowns, sentiment trends, and market segmentation reports enabling data-driven decisions without compromising user trust.
    • Unlike traditional research methods that rely on passive scraping or impersonal outreach, Xg-Insights™ is built around active, user-initiated engagement.
    • By eliminating deceptive data capture practices and offering complete transparency on how and why data is collected, Xg-Insights™ elevates the standard for ethical market research.
  • Xg-Discover™
    • A platform for public idea sharing, connecting unlaunched concepts with those who can bring them to life. AI vets submissions and aligns them with investors or developers, with no guaranteed ownership or compensation unless otherwise agreed.
  • Xg-Humanity™
    • Philanthropic division, dedicated to investing profits into Public Interest Law and social impact initiatives.
    • Focus on funding high impact efforts that align with social data insights but lack financial incentives. like consumer protection, environmental reform, and digital rights
    • Investing in the overall betterment of humanity fosters growth, increases data collection returning higher revenues to perform more philanthropic initiatives.
  • Xg-Sync™
    • Sentiment Collection Chat App for the workplace.
    • Benefits both employer and employee by improving work environment resulting in higher morale and less turnover benefiting society as a whole.
    • Provides a closed or limited-access platform for internal engagement.
    • Delivers conversational access to SOPs, training, and company resources.
    • Identifies knowledge gaps and misalignment in real time.
    • Collects structured employee sentiment through opt-in participation.
    • Surfaces actionable workforce insights via continuous feedback loops.
    • Enables live, two-way engagement between employees and leadership.
    • Tracks workforce alignment, morale shifts, and operational risks.
    • Replaces static surveys with real-time, dynamic workforce intelligence.
  • Xg Fair™
    • Shifts ad-spend risk to Xg-Comm™, ensuring clients only pay for verified outcomes, such as user alignment, engagement, or confirmed transactions.
    • Xg-Comm™ is reimbursed per transaction, not for upfront impressions or distribution.
    • By combining deep demographic insights with opt-in, hyper-targeted advertising, Xg-Comm™ reaches users actively seeking solutions, avoiding manipulation through impulse-driven ads.
    • This approach to advertising is intended to reduce overall ad-spend while protecting users from unnecessary ad exposure and psychological exploitation, promoting mental clarity, financial well-being, and values-aligned consumption.
  • Data Integrity vs. Status Quo
    • Many platforms collect unstructured, unconscious data through passive scraping of social media, web activity, or device behavior
    • Xg-Comm™ takes a conscious, structured, and user-directed approach to sentiment collection and social insight generation.
  • Conscious Contribution vs. Passive Scraping
    • Traditional data brokers that passively extract user data without awareness or consent.
    • Xg-Comm™ engages users in real-time, topic-specific conversations with clear contribution controls.
  • Structured, Demographically Backed Insight vs. Noisy Raw Data
    • Data sources are noisy, unstructured outputs collected by broad sourced data of traditional social media data scraping.
    • Xg-Comm™ ethically captures conscious, structured, tagged, and demographically contextualized data delivering high-integrity insights
  • Multi-Source Sentiment Visualization vs. Single-Stream Feeds
    • Conventional platforms present sentiment as a single feed or trending metric, often shaped by algorithms that favor engagement over clarity. Users rarely see how opinions differ across sources, making it difficult to detect manipulation, bias, or gaps in public understanding.
    • Through its Signal Stack™, Xg-Comm™ presents side-by-side sentiment layers—Xg-Data™, social media, verified expert, and bot-identified data—enabling users to easily spot narrative gaps, manipulation, and true areas of consensus or conflict.
  • User-First Data Control vs. Exploitative Monetization
  • Today’s platforms monetize user data with hidden or unclear consent buried in complex Terms & Conditions, leaving users unaware of what is being collected, how their data is used or profited from.
  • Xg-Comm™ gives users clear control over what they contribute via Public/Private modes and provides full visibility into data contributions
  • Insights Access via Reporting vs. Raw Data Extraction
    • Most data brokers and analytics providers sell or export raw datasets, often with limited safeguards. This increases the risk of misuse, re-identification, and loss of data control once it leaves the source.
    • Xg-Comm™ does not sell or export raw datasets. Clients receive licensed access to insights through reporting tools, ensuring data privacy and integrity remain protected.
  • Societal Models vs. Isolated Sentiment Snapshots
    • Traditional polls and social media analytics capture isolated moments in time, often lacking demographic depth or longitudinal context. These static snapshots fail to reflect evolving public will or collective alignment over time.
    • Xg-Comm™ powers the formation of live social models allowing the people to speak with a clear, collective voice through aggregated, demographic-backed representations of public sentiment. This approach provides a contextual understanding over time, opposed to static or isolated sentiment data.
  • Xg-Solutions™ vs. Unstructured Expression
    • On traditional platforms, public expression is scattered across comments, posts, and reactions are rarely structured or actionable. Good ideas are buried in noise, with no clear path to influence decision-makers or drive change.
    • Xg-Solutions™ transforms user engagement into structured, actionable proposals, empowering communities to influence policy, business, and social change based on structured public alignment.
  • Advantages Over Existing Technologies
    • Transparent, voluntary, and structured data collection, including health and wellness insights.
    • Public access to anonymized sentiment, including population-level health and care system feedback.
    • Real-time feedback and engagement loops for policy, patient experience, and health behavior research.
    • Bot activity visibility without censorship, protecting healthcare discussions from manipulation.
    • Scalable for public, corporate, governance, and healthcare system applications.