Xg-Data
Collective Intelligence
Improving Social Discourse at Scale
Origin / Definition
Zeitgeist / zītˌɡīst / German
Abstract noun / Zeit ~ Time / Geist ~ Ghost:
Dominant set of ideas, beliefs, values and cultural norms characterizing a particular period in history.
Xeitgeist / zītˌɡīst / Brand Name Xg-Data:
An ethical approach to societal data collection that captures human insight across a broad spectrum of people. Xg-Data enables societies to speak clearly and collectively to government and industry, helping align decisions with the people they affect.
What is Xg
Collective intelligence is one of the people’s most valuable resources,
but only if properly structured and trustworthy.
Today’s social insight is collected from biased polls and scraped from noisy social platforms while being stripped of valuable context and nuance before being sold back to us with nothing in return.
Pol.is helps navigate conversation at scale.
Xg-Data is a civ-tech platform
that surfaces which conversations matter to begin with.
Xg-Data provides a low barrier approach used to construct a sociographic backed database that reveals hat people think, why they think it, where views are shifting and which decisions are most aligned with public reality.
Rooted in philanthropy within a for-profit framework
Xg-Data pioneers a self-supporting philanthropic business model
with a portion of profits allocated to
the very initiatives prioritized by the collective.
Sentiment Technology – for the People
New technologies, at first serve the few.
Xg-Data puts sentiment in the hands of the people, enabling a collective voice while providing societies and individuals a tool to self-reflect.
People helping AI help People
AI is being trained on noisy, performative social media.
Social insight, inclusive of the silent majority is critical to ensuring AI evolves to serve the people and not the other way around.
XG-Data
Industry wins by listening.
Society wins by being heard.
Meet the Team
Jay Willows – Founder & Strategic Lead:
Jay is the driving force behind Xg, bringing a unique big picture blend of systems thinking, marketing to the platform’s development.
Jay guides the vision, product design, team building and strategic partnerships, ensuring every step forward remains grounded in Xg’s ethos.
Dr. Vijay Kumar Chattu – Public Health & Global Strategy:
Dr. Chattu is a medical doctor (MBBS) specialized in Community Medicine (MD), Occupational Medicine (Fellowship), Epidemiology Fellowship (WHO, UCLA), Health Policy (MPH), Global Health Governance (MPhil), Global Health Diplomacy (Diploma), International Law (Diploma) and International Relations (PhD).
Dr. Chattu brings unmatched depth to Xg’s global strategy through strategic oversight on international relationships, public health integration, and the development of ethical data frameworks.
How Can I Help?
Xg–Collective Intelligence is a High-Tech / Grassroots movement. Success requires a team of forward thinking innovators and changemakers.
CTO Position:
Xg is actively exploring the addition of a CTO. An equity-based opportunity with flexible terms and negotiable commitment levels.
Marketing Position:
Marketing will be key to Xg’s success. An equity based opportunity with a truly unique marketing challenge awaits.
Strategic Partnerships:
Xg would fit well with an ethical AI provider looking to take the lead in AI/Social alignment.
Financial Backing:
Funding opportunities are being carefully considered to ensure sources are mission-aligned.
General Help:
If you feel you can contribute in any way, a suggestion, networking, constructive criticism or any thoughts at all please feel free to Contact us through our form below.
Thank you so much for reading.
Catch you on the flip side of Xg-Data.
Contact Us
To unlock more on Xg–Data or simply share your thoughts, please reach out.
We would be happy to share more with anyone capable of helping move our mission forward.
Thank you for your time and interest and please remember to share.

